© Gary Austin
Jacob’s Creek Classic range needed a revamp & new look. I was tasked with exploring a number of different contemporary label shapes, colours and layouts. A die-cut label using a flowing wave shape to represent the creek was selected as the final design, with the wave becoming a recognisable asset for all future products and communications for the brand.
Australian Drinks Awards – Favourite Brand – Rose & White, 2023.
Created at Denomination.
© Gary Austin