© Gary Austin
Creating a more refreshing & contemporary proposition for one of the most iconic and loved beer brands in Australia. Since its launch in 2020, XXXX Dry sold over 100,000 stubbie cartons in the opening months alone – the most successful beer launch in Queensland in the past five years.
AGDA Awards – Judges Choice – Alcoholic Beverage, 2021.
AGDA Awards – Merit – Packaging, 2021.
Created at Landor.
© Gary Austin